Search Engine Optimization (SEO)
It is a practice of approaches, methods and strategies employed to grow the number of visitors to a website by gaining a high-ranking in the search results page of a search engine (SERP) such as Google, Yahoo, Bing and many other search engines. SEO may be related to numerous searches such as videos, images, news, education, industry, etc. and it’s endless. The purpose is that a higher rank on the search result page which means the frequency of appearing a site on the search results list because there will be more visitors for this site from search engine’s users. SEO has many aspects and one such key element is selecting the right keyword, making them rank & track the keyword position in search.
Difference in organic and paid results
A search engine yield two types of results – organic results and paid results. Organic results, also called natural results, are those where web page listings match quite closely with search query of user based on relevance which is the purpose of SEO. In paid results, web site owners pay money to display for specific keywords to bring them up if someone makes a search query with these keywords. Paid search results are mostly advertisements and publicity material.
Purpose of keyword position tracker
Top search engines such as Google, Yahoo and Bing have primary results for searches made on them showing web pages, videos, or local listings and their position is based on the relevancy to users. Bloggers who write SEO-optimized post use target keywords and keep track of their ranking in search engines and continue making hyperlink from one web page to another website with the proper main text. keyword position tracker is a tool that lets a website owner to track ranking for target keywords in the Google top 100 organic and paid results. There is daily updated position of keywords data that helps to know keywords ranking progress in organic search and paid over time.